Mister Freedom® x SugarCane Co SS2022 FROGSVILLE
Mister Freedom® x SugarCane Co SS2022 PODIUM
Mister Freedom® x SugarCane Co SS2022 SPORTSMAN & SURPLUS catalogs
Mister Freedom® x Sugar Cane Co mfsc SS2022 Preview. Dear Friends, Hope this finds you well, healthy, and in good spirits. Two main groupings: a theme-based capsule collection featuring follow-ups of “PODIUM“ and “FROGSVILLE” (we’re calling the fusion “PODSVILLE“), and the usual seasonal additions to our classic SPORTSMAN (made in USA) and SURPLUS (made in Japan) catalogs. The SS2022 “PODIUM” (made in Japan) line-up consists of: 1) The MEDALIST (Crew Sweatshirt), solid: 2) The MEDALIST (Crew Sweatshirt), special limited edition FLOCK PRINT: 3) The CONTENDER (Hooded Zip Sweatshirt) 4) The SWEATPANTS CUT-OFFS (Sweatpants shorts) The SS2022 “FROGSVILLE” (made in Japan) line-up consists of: 2) The SCUBA Trunks (UDT Dive shorts): 3) The SCUBA Utilities (Denim Trousers): Next-up are a few new classic additions to the Mister Freedom® x Sugar Cane Co SS2022 mfsc SPORTSMAN & SURPLUS catalogs. The vintage-inspired garments in this grouping consist of: 1) COWBOY Jacket, Sateen (made in USA) 2) CALIFORNIAN LOT.674, Sateen (made in USA) 3) BERKELEY Pull-Over Shirt (made in USA) 4) CALIFORNIAN LOT.64-OTL “OUTLAW” model (made in USA) 5) RANCH BLOUSE, 47/66 Twin-Denim edition (made in USA) 6) CALIFORNIAN LOT.64, 47/66 Twin-Denim edition (made in USA) 7) DUDE RANCHER Western Shirt (made in Japan) 8) CAMPUS Jacket, “MIDNIGHT” Denim Edition (made in USA) 9) Snap-Back Caps, NOS denim (made in USA) Our SS2022 “PODSVILLE (“PODIUM” x “FROGSVILLE”), SPORTSMAN and SURPLUS collections are designed in California by Mister Freedom® and exclusively manufactured in Japan and USA in collaboration with Sugar Cane Co. Voila! As always, besides the classic vintage style references, the common thread in all these original garments is the Mister Freedom® on-going commitment to ethical manufacturing, original designs, and resistance to fast fashion, with timeless pieces that will easily incorporate into any existing classic wardrobe. Thank you very much for your renewed support. Christophe Loiron Mister Freedom® CONTENDER Attached-Hood zip-front Sweatshirt, 100% cotton yarn-dyed fleeced jersey. The Mister Freedom® CONTENDER blends three all-American old timers: the classic cotton fleeced practice jersey sweatshirt (born ~1920s, see our MEDALIST rendition), the hooded sweatshirt (born ~1930s, “hoodie” in 1990s parlance), and full zip-front sweatshirt (mid 1950s?). A bit of Clouseau detective work now… In a Fall & Winter 1938-39 Lowe & Campbell Athletic Goods Co catalog, traditional “cotton training suits” (crewneck sweatshirts and sweatpants matching sets) were advertised, still no mention of a hooded option. In the “Sideline Coats” section however, a “Hooded Pull-Over Shirt in School Colors” appears. The “heavy woven wool” shirt boasted a “zipper hood and neck opening”, and a “snug fitting blouse band”. Those, ancestors of the modern “hoodie”, fetch a pretty penny in vintage clothing circles today. In a Fall & Winter 1939-40 SEARS, ROEBUCK & Co catalog, crewneck sweatshirts are well-advertised and get a full page spread (page 946, fact!) Interestingly, some 20 pages later, a tiny little insert amidst ice skates and ski gear timidly promotes a “New Hooded Sweatshirt” in “double-thick cotton sweatshirt cloth” with “attached hood”. This novelty shirt was only available in two-tone gun-metal grey and navy, and could be yours for $1.69. There it is, our CONTENDER’s great-grandfather! By the 1950’s both crewneck and hooded sweatshirts had become a staple of athletic-wear. A 1956 catalog from “SOUTHERN Manufacturing Co, Alexander City, Alabama” mentions “single hoods” and “double hoods” in the “Men’s Sweatshirts – Sweat Pants – Hoods” section, referring to the layers of fabric in the hood construction. In 1963, a 21 year-old boxer by the name of Cassius Clay was training in the streets of London alongside heavy-weight fellow boxer Jimmy Ellis. In the publicity shots immortalized by Arthur Sidey, both boxer were wearing what looks like hooded sweatshirts. On closer inspection, if “The Champ” sported a commercially-produced hooded zip sweatshirt, Jimmy Ellis has a terry cloth towel over the head, tucked-in his crewneck sweatshirt in lieu of a hood. Common practice at the time. Fast-forward to a 1972 Fall & Winter SEARS catalog featuring some happy-looking fellas, in a different weight division , sporting the season’s finest in fierce and convincing athletic poses. The dude in the green get up kinda takes the cake, although none of the others are too far. For our CONTENDER, we opted for the early “attached hood” type pattern, as it was referred-to in the late 1930s – early 40s. “Attached” doesn’t mean detachable, but rather refers to the early days when hoods were merely mounted on crewneck sweatshirts, not part of the neck construction. The Mister Freedom® CONTENDER old-school attached hood is lined with a contrasting heather grey cotton knit jersey, of average T-shirt weight. Instead of the classic pull-over hooded sweatshirt pattern, we opted for a zip-front closure. Buttoned-front cardigans are quite common in 1930s-40s menswear, but full zip-front sweatshirts with rib knit neckbands seem to have entered American sportswear fashion in the mid 1950s (Pilgrim, Akom, etc…), only preceded by occasional home-made protos with DIY zipper jobs. Full zip-front sweatshirts with hoods appear to have been introduced later, sometime in the early 1960s, and grew in popularity in the 1970s-80s. We worked on the design of the split muff pockets of our CONTENDER for some time, and settled on a curved shape with flat-lock stitch construction, elegantly blending-in the waistband. The body of the CONTENDER is cut from a yarn-dyed heather grey all-cotton 12 Oz. tubular fleeced jersey knit, and the sturdy construction guaranteed by old-school four-needle flat lock stitching. The MF® CONTENDER Attached-Hood Zip-Front Sweatshirt, in all-cotton two-tone tubular fleeced jersey, is designed by Mister Freedom® in California, USA, and produced in Japan in collaboration with Sugar Cane Co. SPECS: DETAILS: SIZING/FIT: Depending on your own personal style, preference of silhouette, body type, and whether you’re going old-school vintage or contemporary streetwear, the size that will work for you is subjective. I opted for a size SMALL in the CONTENDER, for a shorter “period” look, matching one’s natural waist rather than covering the back pockets of jeans. Just a personal preference for the vintage vibe. I am 5’7 / 145 lbs. CARE: Do not include fragile garments in the same wash/dry load, as the metal zipper pull and teeth may snag delicate knit fabrics. Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World. Christophe Loiron
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