Mister Freedom® x SugarCane Co SS2022 FROGSVILLE
Mister Freedom® x SugarCane Co SS2022 PODIUM
Mister Freedom® x SugarCane Co SS2022 SPORTSMAN & SURPLUS catalogs
Mister Freedom® x Sugar Cane Co mfsc SS2022 Preview. Dear Friends, Hope this finds you well, healthy, and in good spirits. Two main groupings: a theme-based capsule collection featuring follow-ups of “PODIUM“ and “FROGSVILLE” (we’re calling the fusion “PODSVILLE“), and the usual seasonal additions to our classic SPORTSMAN (made in USA) and SURPLUS (made in Japan) catalogs. The SS2022 “PODIUM” (made in Japan) line-up consists of: 1) The MEDALIST (Crew Sweatshirt), solid: 2) The MEDALIST (Crew Sweatshirt), special limited edition FLOCK PRINT: 3) The CONTENDER (Hooded Zip Sweatshirt) 4) The SWEATPANTS CUT-OFFS (Sweatpants shorts) The SS2022 “FROGSVILLE” (made in Japan) line-up consists of: 2) The SCUBA Trunks (UDT Dive shorts): 3) The SCUBA Utilities (Denim Trousers): Next-up are a few new classic additions to the Mister Freedom® x Sugar Cane Co SS2022 mfsc SPORTSMAN & SURPLUS catalogs. The vintage-inspired garments in this grouping consist of: 1) COWBOY Jacket, Sateen (made in USA) 2) CALIFORNIAN LOT.674, Sateen (made in USA) 3) BERKELEY Pull-Over Shirt (made in USA) 4) CALIFORNIAN LOT.64-OTL “OUTLAW” model (made in USA) 5) RANCH BLOUSE, 47/66 Twin-Denim edition (made in USA) 6) CALIFORNIAN LOT.64, 47/66 Twin-Denim edition (made in USA) 7) DUDE RANCHER Western Shirt (made in Japan) 8) CAMPUS Jacket, “MIDNIGHT” Denim Edition (made in USA) 9) Snap-Back Caps, NOS denim (made in USA) Our SS2022 “PODSVILLE (“PODIUM” x “FROGSVILLE”), SPORTSMAN and SURPLUS collections are designed in California by Mister Freedom® and exclusively manufactured in Japan and USA in collaboration with Sugar Cane Co. Voila! As always, besides the classic vintage style references, the common thread in all these original garments is the Mister Freedom® on-going commitment to ethical manufacturing, original designs, and resistance to fast fashion, with timeless pieces that will easily incorporate into any existing classic wardrobe. Thank you very much for your renewed support. Christophe Loiron Mister Freedom® CONTENDER Attached-Hood zip-front Sweatshirt, 100% cotton yarn-dyed fleeced jersey. The Mister Freedom® CONTENDER blends three all-American old timers: the classic cotton fleeced practice jersey sweatshirt (born ~1920s, see our MEDALIST rendition), the hooded sweatshirt (born ~1930s, “hoodie” in 1990s parlance), and full zip-front sweatshirt (mid 1950s?). A bit of Clouseau detective work now… In a Fall & Winter 1938-39 Lowe & Campbell Athletic Goods Co catalog, traditional “cotton training suits” (crewneck sweatshirts and sweatpants matching sets) were advertised, still no mention of a hooded option. In the “Sideline Coats” section however, a “Hooded Pull-Over Shirt in School Colors” appears. The “heavy woven wool” shirt boasted a “zipper hood and neck opening”, and a “snug fitting blouse band”. Those, ancestors of the modern “hoodie”, fetch a pretty penny in vintage clothing circles today. In a Fall & Winter 1939-40 SEARS, ROEBUCK & Co catalog, crewneck sweatshirts are well-advertised and get a full page spread (page 946, fact!) Interestingly, some 20 pages later, a tiny little insert amidst ice skates and ski gear timidly promotes a “New Hooded Sweatshirt” in “double-thick cotton sweatshirt cloth” with “attached hood”. This novelty shirt was only available in two-tone gun-metal grey and navy, and could be yours for $1.69. There it is, our CONTENDER’s great-grandfather! By the 1950’s both crewneck and hooded sweatshirts had become a staple of athletic-wear. A 1956 catalog from “SOUTHERN Manufacturing Co, Alexander City, Alabama” mentions “single hoods” and “double hoods” in the “Men’s Sweatshirts – Sweat Pants – Hoods” section, referring to the layers of fabric in the hood construction. In 1963, a 21 year-old boxer by the name of Cassius Clay was training in the streets of London alongside heavy-weight fellow boxer Jimmy Ellis. In the publicity shots immortalized by Arthur Sidey, both boxer were wearing what looks like hooded sweatshirts. On closer inspection, if “The Champ” sported a commercially-produced hooded zip sweatshirt, Jimmy Ellis has a terry cloth towel over the head, tucked-in his crewneck sweatshirt in lieu of a hood. Common practice at the time. Fast-forward to a 1972 Fall & Winter SEARS catalog featuring some happy-looking fellas, in a different weight division , sporting the season’s finest in fierce and convincing athletic poses. The dude in the green get up kinda takes the cake, although none of the others are too far. For our CONTENDER, we opted for the early “attached hood” type pattern, as it was referred-to in the late 1930s – early 40s. “Attached” doesn’t mean detachable, but rather refers to the early days when hoods were merely mounted on crewneck sweatshirts, not part of the neck construction. The Mister Freedom® CONTENDER old-school attached hood is lined with a contrasting heather grey cotton knit jersey, of average T-shirt weight. Instead of the classic pull-over hooded sweatshirt pattern, we opted for a zip-front closure. Buttoned-front cardigans are quite common in 1930s-40s menswear, but full zip-front sweatshirts with rib knit neckbands seem to have entered American sportswear fashion in the mid 1950s (Pilgrim, Akom, etc…), only preceded by occasional home-made protos with DIY zipper jobs. Full zip-front sweatshirts with hoods appear to have been introduced later, sometime in the early 1960s, and grew in popularity in the 1970s-80s. We worked on the design of the split muff pockets of our CONTENDER for some time, and settled on a curved shape with flat-lock stitch construction, elegantly blending-in the waistband. The body of the CONTENDER is cut from a yarn-dyed heather grey all-cotton 12 Oz. tubular fleeced jersey knit, and the sturdy construction guaranteed by old-school four-needle flat lock stitching. The MF® CONTENDER Attached-Hood Zip-Front Sweatshirt, in all-cotton two-tone tubular fleeced jersey, is designed by Mister Freedom® in California, USA, and produced in Japan in collaboration with Sugar Cane Co. SPECS: DETAILS: SIZING/FIT: Depending on your own personal style, preference of silhouette, body type, and whether you’re going old-school vintage or contemporary streetwear, the size that will work for you is subjective. I opted for a size SMALL in the CONTENDER, for a shorter “period” look, matching one’s natural waist rather than covering the back pockets of jeans. Just a personal preference for the vintage vibe. I am 5’7 / 145 lbs. CARE: Do not include fragile garments in the same wash/dry load, as the metal zipper pull and teeth may snag delicate knit fabrics. Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World. Christophe Loiron
Mister Freedom® GYMSTAR Sweatpants, all-cotton yarn-dyed fleeced jersey. The Mister Freedom® GYMSTAR Sweatpants are inspired by a pair of 1991 US Army-issued PFU (Physical Fitness Uniform) sweatpants, with a design origin in 1951 courtesy of the mighty Champion®. As an improvement over bygone “Utes & Boots” PT outfits (un-bloused utility trousers, regulation undershirt and combat boots), by October 1991, all US Army active duty soldiers were required to own a regulation set of PFU grey T-shirt/trunks/sweatshirt/sweatpants. Issued to new recruits in basic training or as a mandatory purchase via PX for active duty personnel, heather grey was the latest makeover of US Army physical training gear. The 1990s PFU ensemble underwent several modifications until it started getting phased-out in 2014, officially ending in 2017, to be replaced by the IPFU (Improved Physical Fitness Uniform). Hard to keep-up with military “fashion” sometimes… On a side note, the iconic Champion® brand, American maker of traditional athletic apparel and today both a sportswear and hip streetwear staple – the ultimate revival success story – was once a small privately-owned company founded in 1919 by the Feinbloom Brothers. Abraham and William Feinbloom were two American football fanatics from Rochester, NY, and had an educated opinion on how to better equip sport amateurs and pros. Both Champion® and competitor Russel Athletic® pioneered in the inception and introduction of the classic cotton sweatsuit (aka warm-up suit) in American athletics during the 1930s. In 1938, Champion® devised a clever way of cutting circular jersey knit fleece in a cross-grain manner. This technique limited vertical shrinkage and guaranteed long-lasting fits of their products. The company managed to get a patent granted from the US Patent Office on their ‘Reverse Weave’ technology in 1952 for both sweatshirt and sweatpants. Champion® has been engulfed since 1989 in the Sara Lee Corporation, a conglomerate specializing in frozen food, and apparently keen and skilled at diversifying! For our Mister Freedom® GYMSTAR, we played around with an original 1991 US Army PFU sweatpants pattern and fit. We adopted the expansion “action gusset”, cross-grain wrap leg (displaying horizontal wales), elastic cinch bottoms and draw-string elastic waist, and tweaked it all to our liking. Our gusset is cut from the same fancy all-cotton 1×5 needle-out ribbing featured on our MEDALIST, and is ideal for French Can-Can training. The fabric of our GYMSTAR is old-school sweatshirt material to keep it simple, and technically a single-knit fabric with a flat texture jersey on the face (outside) backed with French Terry reverse with loops mechanically shredded/brushed into a soft fleece pile (inside). More specifically, a yarn-dyed heather grey heavy weight 12 Oz. 100% cotton tubular fleeced jersey knit. Same fabric as our heather grey MEDALIST. The MF® GYMSTAR Sweatpants, in all-cotton tubular fleeced jersey knit, is designed by Mister Freedom® in California, USA, and produced in Japan in collaboration with Sugar Cane Co. SPECS: SIZING/FIT: These are not Lulu Lemon leggings. The cut and length are quite generous, and the size that will work for you will depend on your desired silhouette and intended use. I opted for a size SMALL, with ample room to move around and an old-school fit. I am approx 5’7 /145 lbs. CARE: Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World. Christophe Loiron
Mister Freedom® MEDALIST Crew Sweatshirt, all-cotton tubular fleeced jersey The Mister Freedom® MEDALIST is our take on the iconic American SWEATSHIRT (or “sweat shirt”, “sweat-shirt”, the top part of a “sweat suit” or “training suit”… just don’t call them “sweaters”). We’ve been working on this one for a while, as plenty of contemporary options already exist and we wanted to make sure that our version be classic yet special. First, if you get asked on Jeopardy and your friend Bob can’t get to the phone, sweatshirt material consists of a single knit fabric, with a flat texture jersey on the face (outside), and a French Terry reverse with loops mechanically shredded/brushed into a soft fleece pile (inside). It has been the fabric of choice for warm-up athletic gear for about a century. Classic vintage sweatshirts (~ pre-1970s) are usually cut from tubular fleeced jersey, meaning the sock-like cylinder body has no side seams. With roots in the 1920s, modern tubular fleece has been produced since the 1950s on elaborate single-jersey circular knitting machines, puzzling pieces of engineering resembling the 1969 Apollo LEM, and, I suppose, about as equally easy to operate and maintain. To add to the challenge of milling this special fleece fabric, we also insisted that our waistband ribbing be tubular, without the joining side seam typical of modern fashion sweatshirts. We also were set on a special “5×1 needle-out” type of ribbing, a cool feature of certain rare and desirable vintage 1940s-50s specimen. With this tall order, we sent our friends at Toyo Enterprise on a double wild-goose chase, and, as always, they sourced-out not only the perfect tubular fleece, but managed to mill the special needle-out tubular ribbing. For the design and construction of our MEDALIST, we wanted to stay away from anything contemporary. So we scrutinized and dissected several vintage specimen collected over the years, studied classic proportions and cuts, found inspiration in period silhouettes from old photos and athletic goods 1930s-1960s catalogs, tested prototypes with traditional stitching options… and basically came up with a very old-school looking winner, the MF® MEDALIST! Pattern-wise, one of the key point for us was the “drop shoulder” look. Modern sweatshirts and even contemporary vintage replicas tend to prefer an updated non-slouching shoulder seam, for a “more tailored” look. The drop shoulder cut may be an acquired taste, like the leg twist on a pair of old Levi’s for instance, but we went for the “anti-fit” cut of authentic 1940s-50s vintage sweatshirts. Regarding the double neck insert detail, scoring a “double V” sweatshirts in my 1990s rag-picking days always meant bingo! Double Vs were to vintage sweats what XXs were to vintage Levi’s, an extra $500+ at the flea market. On that note, some of you may remember that, during a 2010 interview with Valet Magazine, yours truly asserted that the “V”s on sweatshirts were originally designed to, wait for it, sponge-up sweat. An opinion, as they say, is the perfect compromise between knowledge and ignorance. Another feature of our MEDALIST is the underarm expansion gusset, a detail and intricate construction challenge lifted from a rare 1950s vintage sweat from our archives. Like the double Vs, these arms gussets are also double-layer inserts of needle-out rib. Anyone familiar with vintage sweats knows of the common sleeves-are-too-short issue, the result of excessive shrinkage and improper shrink tests from the maker. McQueen was a specialist at quickly solving that problem, on and off screen, and is probably responsible for a few chopped-off vintage sweats out there! This is one of the liberties we took with “authenticity”, as we carefully balanced the drop of the shoulder seam, calculated optimal sleeve length while considering the extra-long (foldable) ribbed cuffs, factored-in fabric shrinkage, adjusted sleeve width… to achieve a proper post-wash fit that will work for most. As a touch of modern practicability, we mounted a back pocket to the MEDALIST rear panel, with an original flat-lock construction “sandwiched” in the waistband. This discreet storage will come handy when cycling, to carry a smart phone or small bidon without obstructing the front of the shirt. Just avoid using it for your phone or wallet while riding the metro in Paris… We are introducing the MEDALIST in six original yet classic color options. The heather grey is yarn-dyed, a much darker shade than the traditional “silver” heather grey of Champion® sweats, a fleece color characteristic of some older athletic collectibles. The Arctic White model features contrasting oatmeal heather grey ribbing trims, for an attractive subtle two-tone effect. Pair it with blue jeans, khaki chinos, piques… for the gym, the beach or to lounge around at home, our MEDALIST is versatile, comfortable, functional, ethically-produced… and just ridiculously good looking! The MF® MEDALIST Crewneck Sweatshirt, in all-cotton tubular fleeced jersey, is designed by Mister Freedom® in California, USA, and produced in Japan in collaboration with Sugar Cane Co. SPECS: DETAILS: SIZING/FIT: I opted for a size SMALL in all color options, for a shorter “period” look, matching one’s natural waist rather than covering the back pockets of jeans. Just a personal preference for the vintage vibe. I am 5’7 / 145 lbs. CARE: Available from www.misterfreedom.com, our Los Angeles brick & mortar store, and fine retailers around the World. Christophe Loiron
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